
“Conquering” your paper means offering this analysis-your thinking, visible on the page.

Given the fascination with technology at Pixar, members of virtual teams would be motivated to participate because of the opportunity to experiment with the newest forms of digital communication.īy orchestrating an interplay between your two sources, putting them in dialogue with each other and with your own ideas, you can offer an original analysis. Catmull tells us that, at Pixar, “Technology inspires art, and art challenges the technology” (71). For instance, one of Han et al.’s most interesting claims is that using state-of-the-art technology to communicate can be a motivating factor in itself. Once you’ve started putting the two texts into dialogue, you would probably see more connections. You could lay out some of the promising parallels between Han et al.’s key findings and the vibrant group culture at Pixar. Because, as Catmull notes, Pixar already has such a strong team culture, the company would be well positioned to implement virtual teams: they have formed close relationships, strive to create a space where it’s safe to bring up new ideas or critique others’ ideas, and group members at all levels of the company support one another and take on leadership roles. You might begin with the observation that, according to Han et al., the qualities of an effective creative team are the same, whether it is a virtual or an in-person team. and Catmull-into conversation, you can begin to develop your own argument about how virtual teams could be implemented at Pixar. From your second search, you might use an article from Harvard Business Review by Pixar cofounder Ed Catmull, “How Pixar Fosters Collective Creativity.”īy putting these two texts-Han et al.

You might want to dive right into a library database to find “the answer” to the question, with a search like this:Īnd you might think that such a search will find a ready-made answer to the research question, as represented in this Venn diagram:īut the facts are: a) probably no one has ever published an article about virtual teams at Pixar, so the search would yield zero results, and b) research isn’t about finding “the answer”–it’s about finding ideas and facts you can use to create your own answer.

Our research question is: How can virtual teams be implemented at Pixar Animation Studios? Experienced researchers fall into that way of thinking, too! But they’re also able to step back and rethink their approach to a research question–they’re able to “divide and conquer.” Here’s an example: She observed that beginning students often “have a basic misconception of the function” of research: “they look for and expect to find ‘the answer to the question’ instead of evidence to be examined” (as quoted in Kuhlthau, 10).ĭon’t worry if you’ve ever harbored the mistaken belief that research is all about finding the perfect source, a book or article that completely answers your research question. As a college librarian, Patricia Knapp worked with many students who were new to academic research and writing.
